W5Go and W5Go Sing-n-Learn
for Corporate Social Responsibility
A Free-to-Use Resource/Service
as a social project designed to nurture Generation Alpha
to become a well-rounded person
with
funding through sponsorships
as
CSR Programs
Ecocarrier proposes to harness the developed technology/solutions as cloud-based managed services ready for deployment and on-going support in any market worldwide.
Funding for the free-to-use digital assets and service provision is to be by sponsorships through CSR Programs that are to be designed to suit the requirement of the specific commerce/industry space.
Within the Purview of Social Edification
A focus on Generation Alpha
Who is Generation Alpha?
They will be over 2 billion young consumers by the middle of the current decade.
They are the first generation exclusively born in the 21st century.
They are expected to be the largest generation ever, emerging while the world is experiencing the structural rise of Asia – which also coincides with where most of them are to be found – mainly in China and India, among the expanding middle class in these countries.
They are (obviously) digital: Gen Alpha is part of a world where TikTok, Roblox, and Instagram are not disruptors but established incumbents. Gamification is an essential part of their lives – from education to hobbies.
They are sustainable: While important to millennials and Gen Z consumers, it is expected that Gen Alpha will resonate especially strongly with sustainability, given they will be growing up entirely under the threat of the looming climate emergency. Already, 81% of Gen Alpha parents are noted as saying their children have influenced their shift to sustainable consumption behavior.
Generation Alpha is using video games from a young age, impacting their mindset in terms of being active participants in solutions.
Benefits for the Corporate Sponsors
Outreach to Generation Alpha by the Corporate Sponsors for promoting their brands and goods and services: Promotion campaigns to benefit the Corporate Sponsors can be implemented in the 3D graphics and/or lyrics of Sing-n-Learn, or the brands’ images/messaging can be added in the intro or outro of Sing-n-Learn episodes in an unobtrusive manner if required.
Generation Alpha is growing up as super-informed and constantly connected consumers. This means that their attitudes and consumer behavior are different from generations past and are constantly evolving. They are tech-driven consumers, influenced by entertainment media, social media, and their peers. The platforms they have grown up using – like TikTok, Minecraft, and Roblox – have defined them as active co-creators rather than passive consumers.
As they grow up, they will increasingly integrate technology into their consumer behavior, and it will influence how they shop and interact with brands. The online store of the future will be personal and more easily accessible to them than ever before. As empowered consumers, the products, advertising, and marketing will best reach them when it involves them and meets their expectations, aspirations, and values.
Generation Alpha are using video games from a young age, and it impacts their mindset in terms of being active participants to solutions. Future brands and marketing companies will be looking to integrate the real world with the virtual world for this generation, integrating marketing and placement of products into the Metaverse in different ways.
How marketing has evolved
The generations before Alpha have been "marketed" to so frequently and from so many different angles that there’s a savviness to them, which will be emulated by Generation Alpha. This new generation will, in general, make decisions based on peer recommendations, social media influencers, and their personal values. As they grow up they will also be looking to companies’ social responsibility, because they want the companies they interact with to "do the right thing". A company that has eco-friendly credentials can help increase consumer trust by showing they are environmentally and socially responsible.
The biggest mistake brands can make related to serving this generation: One of the biggest mistakes organizations can make is to assume Generation Alpha are the same as generations past. While they are the youngest generation today, Generation Alpha have brand influence and purchasing power beyond their years. They shape the social media landscape, are the popular culture influencers, the emerging consumers and by the end of the 2020’s will be moving into adulthood, the workforce and household formation. They are the first generation fully born in the 21st Century and have been shaped in different times to previous generations, which means we need new and fresh approaches to engaging with them.
To stay relevant in our global world, marketers, manufacturers and service providers need to maintain open ears to Generation Alpha and design products and services that will be useful for these future consumers. On top of that, businesses today need to learn to effectively communicate with Generation Alpha. How? By connecting with them to find out their wants and needs, and what challenges they face. If businesses fail to understand the world’s largest generation of consumers, they will edge towards irrelevancy.